Our history

PlasticFri was founded by brothers Allen and Max to end plastic pollution. The idea started in their childhood when their parents made them pick up trash before playing outside. This habit continued into adulthood.

As adults, they noticed most of the trash they collected was plastic. They realized they couldn’t solve the problem just by picking up garbage, so they decided to create an alternative solution. They started working on this over ten years ago, and in 2018, they had a breakthrough and officially registered PlasticFri as a company.

Since then, they’ve worked with many partners and customers to drive their mission forward. Allen and Max have been recognized for their work, winning a “Gold Medal” for their invention, being named among Sweden’s top sustainability leaders, and featured on Forbes’ “30 under 30” list. They also received the “Prince Daniel Fellowship” award.

Mission & Vision

We believe we have a responsibility to care for the planet and all its inhabitants. Our vision is a pollution-free, sustainable world. We support moving from a ‘linear economy’ to a ‘circular economy’ where resources are reused, their value is maximized, and they are regenerated at the end of their lifecycle.

As a socially responsible organization, we aim to give back to the world. Our mission is to make a big impact on sustainability by scaling our technology and making our products accessible. We strive to educate and inspire others to reduce plastic pollution by offering better, nature-powered alternatives.

Recognition & Awards